10 importance of agricultural marketing. The importance of Agricultural Marketing.

10 importance of agricultural marketing These include: 1. It helps in maximizing farmer profits, boosting rural economies, and providing food security to the population. All concepts of marketing build from this core relationship. 16 The Role and Importance of Branding in Agricultural Marketing C Pay, M R White & A C Zwart March 1996 Department of Economics and Marketing PO Box 84 Lincoln University Canterbury NEW ZEALAND Telephone No: (64) (3) 325 2811 Fax No: (64) (3) 325 3847 ISSN 1173-0854 ISBN 0-9583485-3-7 May 31, 2022 · It is through efficient agricultural marketing that the marketable surplus of the farmer in the rural areas reaches the urban centres. Journal of Critical Reviews 7, 2910–2914. Jun 17, 2020 · Ch. Market Research and Analysis. , 2021) to approaches like the one proposed by Du et al. Agricultural marketing can take many forms, including advertising, public relations, sales promotions, personal selling, and direct marketing. Improving rural incomes through agricultural and food marketing can help reduce Aug 18, 2022 · Abstract. and Ismaylov, K. Production is not complete without consumption and marketing is what makes it happen. In its broadest sense, agricultural marketing encompasses all operations involved in the movement of goods and raw materials from the field to the final consumer. Importance of agricultural Jul 11, 2016 · Mainstream teaching of agricultural marketing usually introduces the topic by focusing on marketing functions: exchange, physical and facilitating. Also Read: What Are The Functions Of Entrepreneur: 10 Importance Types. It represent willingness and ability to purchase under specified condition. 5 IMPORTANCE OF AGRICULTURAL MARKETING Feb 2, 2023 · The importance of agricultural marketing. 6 Importance of Marketing in Agricultural Development & Growth Recently, several investigations have been identified from different perspectives, ranging from a study on the importance of information in agricultural marketing (Anmol et al. The goal of agriculture marketing is to connect farmers with consumers and ensure that agricultural products are available to meet consumer demand. Importance of Agricultural Marketing. The importance of agricultural marketing in Nigeria cannot be overemphasized, yet, there are some shortcomings that should be paid attention to, to achieve greater dividends from marketing agricultural products. This can be considered from four different perspectives: the national economy, the farmer, the product and the consumer. ” Agricultural marketing plays a key role not only in the stimulation of production and consumption but also in the acceleration of economic growth. Mar 25, 2023 · Agricultural Food Marketing, Economics and Policies. 3. First, production on farms or collection or assembly is the first stage of agricultural marketing. Due to the technological breakthrough, the marketable surplus of crops ultimate consumers. Effective marketing is important for the agricultural industry for several reasons. Demand Demand refers to quantity of goods or services which buyers are willing to purchase at different prices in given market at a given time. Agriculture is the largest industry in many developing countries, employing over 50% of the labor force. As countries develop economically, their urban populations grow faster than rural populations. • Approximately 33% of the output of food grains, pulses and nearly all of the productions of cash crops like cotton, sugarcane, oilseeds etc. are marketed as they remain surplus after meeting the consumption needs of Dec 16, 2019 · Agricultural marketing is a process which starts with a decision to produce a saleable farm commodity; involves all aspects of market structure of system, both functional and institutional, based Importance of Agricultural Marketing. 1937, • Market Research, survey and Planning May 4, 2023 · ‘Agricultural marketing is a process which starts with a decision to produce a saleable farm commodity, involves all the aspects of market structure or system, both financial and institutional, based on technical and economic considerations, and includes pre- and post-harvest operations, assembling, grading, storage, transportation and distribution. March 2023; Agriculture 13(4):761; March 2023; Important is the body of research carried out in China (28%), Poland (12%) and. is very important for the improvement of agricultural marketing. Like any other developing country, Zimbabwe followed the development process regarding organisations in agricultural marketing initiatives. Here are some key aspects highlighting its significance: 1. Agricultural marketing plays a crucial role in the agricultural sector by connecting producers with consumers and facilitating the exchange of agricultural products. Enjoy the class! Agricultural Marketing. It is the most important multiplier of agricultural development. it includes all such activities of primary production related to the agricultural or farming produces which In this article, we will explore the importance of agriculture marketing and discuss some key strategies that can help farmers and stakeholders in the agricultural value chain maximize their profits and reach a wider market. , it includes all the primary activities of production. The study is based on cross-sectional household data from a survey of 507 smallholder maize farmers from rural communities in Ghana. Agriculture, in the broadest sense, means activities aimed at the use of natural resources for human welfare, i. The importance of Agricultural Marketing. Agricultural marketing is the process of promoting and selling agricultural products, and it is a crucial aspect of the success of any agricultural business. May 29, 2024 · Essentially, agricultural marketing encompasses all supply chain operations for agricultural products through individual sales or integrated chains like contract farming. Charan Singh National Institute of Agricultural Marketing (NIAM), Jaipur for providing training in the field of Agricultural Marketing. Production and Assembling. , 2014), entrepreneurship, product marketing, and marketing regulations. , Bayjanov, S. The opening section pursues and argument as to why marketing is of increasing importance to the food and agricultural sectors in developing countries. Agricultural Marketing in India Objectives of an efficient Agricultural Marketing To enable the primary producers to get the best possible returns. This increases the need for efficient agricultural marketing systems to distribute food from rural to urban areas. This type of agricultural economics is concerned with understanding consumer preferences, attitudes, and behavior. Physical markets are owned by many entities, including RMCs, Municipalities, Panchayats, and private proprietors, leading to inconsistencies in market ownership and operation. 7) Marketing Research and Information Network (MRIN) Scheme. It is related to Jan 21, 2023 · 3. However, it is most commonly used to refer to the process of cultivating and Apr 5, 2024 · Agricultural marketing is the process of selling agricultural products and connecting farmers with consumers. For instance, there are differences in the marketing channels for food grains and fruits. Type of population served 12. Feb 22, 2023 · Agricultural Marketing Methods There are various ways a farmer or producer can get their products to market. Role of Cooperatives in Marketing of Agricultural Commodities Reardon and Barrett (2000) believe that the increasing importance and changing nature of food grades and standards is a reason for the rise of cooperatives. The global agriculture market was valued at approximately $4. The paper evaluates the role of cooperatives, their contribution to agriculture Sep 20, 2022 · Agriculture is the primary source of livelihood for about 58 per cent of India’s population. Jan 9, 2024 · Overall, SCM in agriculture is pivotal for enhancing productivity, minimizing costs, and meeting consumer expectations. Importance of Agricultural Marketing in India: • Advanced agricultural practices resulted in the surplus production which changed the subsistence face of Indian agriculture. Agricultural marketing is one of the numerous issues that have a direct impact on the farmer's prosperity. Agricultural marketing comprises several key components that ensure a smooth flow of produce from farms to markets. This leads into an explanation of the concept of marketing. As an independent direction of modern marketing, agricultural marketing acts as a process of organizing and managing the production of agricultural products, raw materials, and foodstuffs to meet the needs of individual citizens, the industrial sector and the whole of society. Over 30. It helps in ensuring a fair price for agricultural products, which is essential for the economic sustainability of farmers. Efforts to develop agricultural marketing have, particularly in developing countries, intended to concentrate on a number of areas, specifically infrastructure development; information provision; training of farmers and traders in marketing and post-harvest issues; and support to the development of an appropriate policy environment. The quantities of marketable surplus have multiplied by almost 10 times during the last 50 years. Feb 8, 2024 · To that end, the study urges the necessity for a thorough examination of agricultural marketing policies that places an emphasis on dealing with important challenges in the agricultural sector that are supported by empirical data in order to foster economic growth. Enhancing Agricultural Productivity: Aug 1, 2023 · Agricultural marketing is important not only to increase productivity and consumption, but also to accelerate economic growth and is called the strongest multiplier of agricultural development Jun 20, 2023 · Agriculture plays a very important role in Nigeria’s economy and development. Agricultural marketing is viewed as a process encompassing all the steps involved from the producers Mar 2, 2024 · A. The importance of agricultural marketing is well-discussed in the points below: Optimization of Resource use and Output management Key Components of Agricultural Marketing. Effective demand-the level of demand that represents a real intention to purchase by people with the means to pay . May 4, 2023 · 8. Jun 9, 2023 · Agricultural marketing in India is a process that begins with the decision to produce a saleable farm commodity and encompasses all aspects of the market structure or system, both functional and institutional, based on technical and economic considerations and includes pre- and post-harvest operations such as assembling, grading, storage, transportation, and distribution. This processing function increases the price spread of agricultural commodities. o Input (factor) marketing. But, generally, it is used to Agricultural marketing and its importance:Agricultural marketing refers to the process of buying and selling agricultural products. ’ (National Commission on Agriculture, 1976). For this reason, it has been described as the most important multiplier of agricultural development. The Importance of Agriculture Marketing. Evidence on NGO or CBO agricultural marketing interventions in sub-Saharan Africa and, to a lesser extent, other developing regions, is reviewed, Oct 6, 2024 · The marketing of agricultural goods is very important in India. 26. With marketing, they can learn what […] Feb 24, 2024 · This article aims to explain the significance of agriculture, the challenges in marketing agricultural products and the importance of promoting the use of brands in marketing African countries MODULE 1: INTRODUCTION TO THE CONTEXT OF MARKETING AND AGRICULTURAL MARKETING Unit 1: Introduction to Agriculture and Marketing Unit 2: Marketing and Agricultural Marketing Unit 3: Evolution and Concepts of Marketing Unit 4: Meaning and Definitions of Marketing Unit 5: Types of Markets Unit 6: Morphology of Markets Sep 7, 2016 · 5. Everything you need to know about agricultural marketing. It directly affects food security, particularly the economic and physical access to food of May 24, 2023 · This paper focuses on the important role played by cooperatives in agriculture production and marketing in Nepal. Government initiatives, including Minimum Support Price (MSP) mechanisms and recent legislative acts, are examined in the context of their impact on farmers and market dynamics. This chapter Jan 16, 2024 · This article will discuss 10 importance of Agriculture in Nigeria and why it remains an essential part of its economy. With constant development and changes in data sources, data types, data quality Oct 25, 2020 · Agricultural marketing is considered to be one of the important dimensions of agricultural development in India. Definition Agricultural Marketing MODULE 1: INTRODUCTION TO THE CONTEXT OF MARKETING AND AGRICULTURAL MARKETING Unit 1: Introduction to Agriculture and Marketing Unit 2: Marketing and Agricultural Marketing Unit 3: Evolution and Concepts of Marketing Unit 4: Meaning and Definitions of Marketing Unit 5: Types of Markets Unit 6: Morphology of Markets Jun 29, 2023 · India is an agricultural country where about one-third of the people live in some form of agricultural dependency. Agricultural Marketing is a process which starts with a decision to produce a saleable farm commodity, and it involves all the aspects of market structure or system, both functional and Oct 31, 2023 · Timur, N. Nov 8, 2023 · Read more: Scope and Importance of Agricultural Marketing Elements Impacting Marketing Channel Length. of Marketing & Agribusiness, University of Agriculture, Faisalabad) & Dr. It plays a vital role in the provision of food for man and in the development of rural areas. Agricultural marketing plays a crucial role in encouraging production and consumption and speeding up economic growth. Given that Zimbabwe is an agro-based economy, the development of an efficient marketing system is key to sustainable agricultural growth and economic development. Sep 16, 2022 · Training with regard to the system of controlled markets etc. november 2020; journal of critical reviews 7(10):2910-2914; Feb 26, 2023 · Agriculture marketing can take place through various channels, including wholesale markets, retail markets, direct marketing, and online platforms. B. These elements encompass a wide range of activities, each playing a vital role in the success of agricultural businesses. Competition Analysis . 2. it is undergoing a process of transition to a market economy, with substantial changes in the social, legal, structural, productive Apr 13, 2024 · The importance of Agriculture for the survival of both individuals and the development of the economy cannot be overstated. Scope of agriculture marketing Agricultural marketing means the economic process under which agricultural goods are exchanged. Importance of agricultural Mar 11, 2022 · The research also found the importance of agri-food mesomarketing in terms of, for example, further developing regional and/or provincial agri-food marketing systems within a country; developing Mar 26, 2022 · The agricultural sector in Nigeria is a sector of the Nigerian economy that has the potentials of boosting the country’s economy, create employment and earn the country massive foreign exchange. Dec 17, 2018 · The main functions of the Directorate of Marketing and Inspection are: • Rendering Advice on Statutory Regulation, Development and management of agricultural produce markets to the States/Union Territories, • Promotion of grading and standardization of agricultural and allied products under the Agricultural Produce(Grading & Marketing) Act. Answer: Farmers face several challenges in agricultural marketing, including price volatility, lack of access to markets, high transaction costs, and information asymmetry. Agricultural marketing and consumer behavior is the study of how consumers make decisions related to food and agricultural products. By developing skills in agricultural marketing, farmers ensure their ability to get produce to the people who want to buy it. In most cases, the farm production scale is low. Many NGOs target the rural poor, whose ability to access remunerative markets is a critical determinant of incomes and well-being. Selling via Resellers and Market Nov 9, 2018 · Agricultural marketing system in a broader way is defined as institutional and physical established to execute all activities engaged in the movement of products and services from the place of Sep 15, 2023 · Forecasting prices for agricultural products is a complex, end-to-end and dynamic task of agricultural marketing. The fact that most of these products are basic foodstuffs, whose price and distribution are considered strategic by governments, also leads to the establishment of statutory Jan 8, 2025 · How Important Is An Agricultural Marketing Agency For Your Business? The importance of AMAs cannot be understated, particularly in our present economy. Price fluctuations can lead to unstable incomes, making it difficult Sep 10, 2023 · Agricultural market research can uncover details required to correctly price innovative products and services to profitably sell in a competitive marketplace. May 16, 2024 · The marketing organisation in the agricultural sector has stepped up its efforts to improve efficiency along the entire marketing chain in order to fulfil its responsibility through the development of market channels, marketing infrastructure (Dentoni et al. Key principles of agricultural marketing and policy development in Australia are The modes of operation of some of the major types of agricultural and food marketing enterprises. But, in modem times, marketing of agricultural produce is different from that of olden days. Derived demand-Derived demand is a term in economics May 4, 2020 · In today’s class, we will be talking about agricultural marketing. Agriculture marketing is essential as it connects farmers with consumers, ensuring a smooth flow of agricultural products. In agriculture, marketing refers to the original relationship among the producers, marketplace and consumers. Economic impact: Agricultural marketing plays a pivotal role in the economic landscape, contributing significantly to a nation's GDP marketing costs beyond the farm gate, domestically and internationally. IMPORTANCE OF AGRICULTURAL MARKETING • Optimization of Resource use and Output Management • Increase in Farm Income • Widening of Markets • Growth of Agro-based Industries • Price Signals • Adoption and Spread of New Technology Department of Economics and Marketing Discussion Paper No. Agriculture marketing is essential for both farmers and consumers. 1. Extent of public intervention 11. Support to developing countries for agricultural progress is carried out by organizations such as the FAO1 and various donor organizations. We will explore how a thriving agricultural sector benefits rural communities, how technology can help drive more efficient practices, and how government interventions have worked - or not - to improve productivity within this However, the post-production activities of Indian agriculture have not kept pace with the production related activities. Agricultural Marketing and Consumer Behavior. , Baltashev, J. Meaning of Agricultural Marketing The definition of agricultural marketing as given by the National Committee on Agriculture states that : “ a process of flow of agricultural and farming produces produced through the use of natural resources for the welfare of the people i. Its dynamic functions Nov 1, 2020 · The agricultural sector is of vital importance for the region . Shift towards digital marketing in the agriculture industry support agricultural marketing reforms and private sector development, especially agribusiness development. Mar 25, 2023 · Agriculture and food production have long been called upon to become more sustainable in order to contribute positively to the transformations taking place in this historic era, such as the increase in world population and living standards in certain areas of the planet that poses problems in terms of safeguarding food and nutrition security, mitigating the effects of climate change and Marketing of Agricultural Products in Odisha. Market Survey Market survey should be established, either by the government or farmers’ cooperatives, which collects useful data relating to production, consumption, export, demand price level, standardization Sep 16, 2020 · • Agricultural Marketing included both output (product) marketing and input (factor) marketing 22. The data collected mainly websites, annual reports, research reports, Already conducted survey analysis. The study of agricultural marketing comprises all the operations, and the agencies conducting them, involved in the movement of farm-produced foods, raw materials and their derivatives, such as textiles, from the farms to the final consumers, and the effects of such operations on farmers, middlemen and consumers. Sc. It involves various activities such as assembly, storage, processing, transportation, packaging, and distribution of agricultural commodities. Market research forms the foundation of effective agricultural marketing. Jun 9, 2023 · Chapter 10, ‘ Agricultural Marketing Dynamics for Rural Economics in the Face of Climate Change: Insights of Cash-Crop Emerging Far mers’ , w as written by Mpho Tshikororo. It also defines and discusses the importance of concepts like agricultural production economics, farm management, agricultural finance, agricultural marketing, goods and services, utility, and different types of utility. Institutional market innovations and reforms for market imperfection and to uphold Dec 1, 2011 · PDF | On Dec 1, 2011, Qamar Mohy-ud-Din and others published Marketing of Agriculture Products in Pakistan: Theory and Practice | Find, read and cite all the research you need on ResearchGate Collective action through Agricultural Marketing Co-operative Societies (AMCOS) is a significant tool for improving smallholder livelihoods; hence, contributing to farmers’ economic development. Agricultural marketing is important not just for increasing productivity and consumption, but also for accelerating economic growth. As a result, it’s been dubbed “the most powerful multiplier of agricultural development. 5 Activities and Objectives of Agricultural Marketing System 11. The agricultural marketing system plays a crucial role in farmers’ lives as it allows them to dispose of their surplus produce at a fair and reasonable price. Increase in Farm Income . First, marketing helps farmers and producers sell their goods. Agricultural Marketing Data collection: Data is purely on secondary sources. Importance of agricultural marketing Agricultural marketing is a specific part of marketing. Agriculture, in its broadest meaning, refers to activities aimed at maximizing the use of natural resources for human benefit, which encompasses all primary production activities. Congestion at a market in Abidjan A typical market in Africa. Khalid Mustafa (Professor & Chairman, Dept. Oct 16, 2023 · To fully grasp the importance of agricultural marketing, it is essential to understand its core elements. Its dynamic functions play a critical role in encouraging economic growth. The marketing of agricultural produce is regarded as unique and deserving of specialised attention due to the perishability and bulkiness of the products involved. According to Raghuvanshi (2014) Agricultural Marketing is a synthesis of two words agriculture and Sep 1, 2021 · A field experiment was carried out on spring rice in the rabi season of 2022 from February 3 to July 4 with an aim to identify the most suitable spring rice cultivar in Kanchanpur, Nepal. Private and public roles were confused, including between Commonwealth and state governments. Oct 30, 2024 · Q2: Analyze the challenges faced by farmers in agricultural marketing and suggest potential solutions. 2 Evolution of Agricultural Marketing 11. Enhancing Agricultural Productivity: Sep 14, 2015 · Efficiency is one of the most important goals in agricultural and food marketing. Structure Of The Chapter. These refer to all the activities required or involved in moving farm produce from the producers to the final consumers. Jan 5, 2024 · The evolving nature of agricultural marketing, marked by policy reforms and a shift towards direct marketing, is explored. Importance of Agricultural Marketing Importance of agricultural marketing The changes experienced in the economy and agricultural sectors have made marketing important for overall development of the agriculture and welfare of the farmers. 1 Scope of Agricultural Marketing 11. UNIT- 1 Agricultural marketing and economic development Objectives After completing your study of this sub section, you should be able to: Define agricultural marketing Differentiate the marketing of agricultural products from manufactured goods Present the importance of agricultural marketing Describe the relationship between marketed surplus and marketable surplus. Jan 10, 2024 · Importance of Agriculture Finance: The importance of agriculture finance cannot be overstated, considering its direct impact on food security, rural development, and economic stability. (2020) The importance of agricultural marketing services in the development of Agriculture of the Republic of Karakalpakstan. Agricultural marketing involves activities such as pricing, product promotion, product positioning, and market Mar 14, 2019 · Agricultural marketing plays an important role not only in stimulating production and consumption, but accelerating the pace of economic development. Agricultural marketing is done by the private sector rather than by governments, and all steps in the chain must benefit the participants. 6/30/2016 THE ROLE OF MIDDLEMEN IN AGRICULTURAL MARKETING: MYTHS & REALITY THE ROLE OF MIDDLEMEN IN AGRICULTURAL MARKETING: MYTHS & REALITY HAMMAD BADAR (Lecturer, Dept. Agriculture Students. Agricultural marketing channels differ from product to product, nation to nation, lot to lot, and periodically. Small Farmers Agricultural – Business Consortium (SFAC), New Delhi for promoting Agricultural business for small and marginal farmers. Optimization of Resource use and Output Management: An efficient agricultural marketing system leads to the optimization of Nov 2, 2020 · the importance of agricultural marketing services in the development of agriculture of the republic of karakalpakstan. Sep 3, 2022 · Marketing of farm commodities is a important economic activity as it needs to balance the cost and availability of food for consumers with continuous enhanced revenues to the farmers. Feb 20, 2021 · 4. 3 Role of Agricultural Marketing in Economic Development 11. The conceptual basis of agricultural marketing analysis was contested. Agriculture Marketing In India: Types, Problems, Importance. Agricultural research is an important piece of comparative analysis to track competitor's unique value propositions, marketing strategies and R&D investments. Recognizing the importance of these efforts, AFR/TR has developed a concept paper or STRATEGIC FRAdEWORK in order tc share information gained from our experiences and to support missions in their analysis of agricultural marketing systems. Jul 26, 2022 · Importance of agricultural marketing 1. The rationale is to establish the importance of the economic processes and institutions that coordinate the flow of products from producers to consumers, and money in the opposite direction. In modem marketing, agricultural produce has to undergo a series of transfers or exchanges from one hand to another before it finally reaches the consumer. - manufacturers, distributors Nov 26, 2019 · The strategy appreciates government’s important roles in providing a facilitating policy environment, structural set-up to steer/guide VC development, market infrastructure development, capacity building of agriculture extension and development workers and supporting the private sector initiatives in agriculture. However, despite this vast potential, many agricultural businesses struggle to reach their target audience or Specially, the subject of agricultural marketing includes marketing functions, agencies, channels, efficiency and costs, price spread and market integration, producer’s surplus, government policy and research, training and statistics on agricultural marketing. Jan 31, 2024 · Read on to understand the significance of agriculture marketing, the challenges it faces, and the evolving strategies employed for sustainable growth in this crucial sector. PROBLEMS WITH AGRICULTURAL MARKETING IN INDIA agricultural produce, particularly to help deal with issues of food poisoning that might arise. 11. Sep 5, 2024 · Zimbabwe has had a wide range of experience with different types of marketing systems, ranging from state-controlled to free market systems. May 31, 2024 · Agricultural Marketing refers to the process of assembling, storing, processing, transporting, packaging, grading, and distributing different agricultural commodities across the country. Agricultural Marketing: Concept and Definition: Agriculture and marketing are the two words that make up the term agricultural marketing. Process of agricultural marketing determines the value of agriculture products in terms of money and delivers them to their final consumer. of Marketing & Agribusiness, University of Agriculture, Faisalabad) June 30 ­ July 06, 2008 An efficient . It helps farmers, producers, and other agricultural businesses to get the best price for their product in the global market. When compared to states with a more developed and controlled agricultural marketing system, Odisha's approach is unique. The importance of agriculture in Nigeria is examined in this article along with its numerous advantages to both the […] Feb 10, 2015 · 33. Agribusiness It defines agricultural economics as the application of economic principles to agricultural production and distribution. In this guide, we will explore the following aspects of agricultural marketing: The agricultural marketing methods available to farmers and producers Concept and Importance. Accrual of marketing margins Agricultural marketing Agricultural marketing is the study of all the activities, agencies and policies involved in the procurement of farm inputs by the farmer and the movement of agricultural products from the farmer to the consumers. This study investigates the impact of agricultural marketing program on smallholder investment behavior. Agricultural Study Materials for B. 4 Marketing Functions 11. 02 percent of India's GDP comes from agriculture, accounting for a May 4, 2020 · In today’s class, we will be talking about agricultural marketing. However, the agriculture marketing infrastructure continues to remain out-dated. An efficient marketing system ensures higher levels of income for the farmers reducing the number of middlemen or by restricting the cost of marketing services and the malpractices, in the marketing of farm products. The importance of agricultural marketing in economic development has been indicated in the paragraphs that follow. Importance of agriculture marketing. e. Being the largest industry in the nation, it makes a substantial contribution to employment, food security, eradicating poverty, earning foreign exchange, and overall economic growth. Furthermore, it promotes the efficient production, distribution, and consumption of food and fiber products. This is what self-reliance looks like in the 21st century. Importance Of Agricultural Marketing Agricultural marketing plays an important role not only in stimulating production and consumption, but in accelerating the pace of economic development. 6 trillion in 2024. Agricultural Marketing: Concept and Definition: The term agricultural marketing is composed of two words-agriculture and marketing. • All activities from supply of farm inputs to the farmers and movement of agricultural products from the farms to the consumers • Two major sub systems o Product marketing - farmers, village/primary traders, wholesalers, processors, importers, exporters, marketing cooperatives, regulated marketing committees and retailers. Agricultural marketing comprises marketing of food grain, commercial crops, plantation crops, horticultural produce and semi-processed products. mljvra ududzf coubu nesdlg vahh xptjd knydzv yio epqwmoxh glsw